There are always changes in local SEO services with Google and Facebook. Recently there has been some Google services changes and additions that you should be aware of and how they might affect your online presence. There has been some confusion between Google Plus and Google My Business. So why do you need these free online services from Google, which ones are right for your business type and what do they do to help your business?
Google Plus (Google+)
This is Google’s social media page which is similar to Facebook and allows share links, videos, pictures, and other content with people who share your interests. Having a Google+ Page is good for online recognition and it helps with your SEO rankings as it’s tied into Google’s search engine. So if your business model doesn’t have a physical location and requires an online brand presence, then this tool should be set up.
Google My Business (GMB)
This online marketing tool allows your customers to find your business locally by providing mapping, hours of operation, photos and reviews of your business. GMB is really designed for businesses that have a physical location, but you can add a home-based business or services business too. GMB will help your business rank better with local searches and provide insights of the results. Recently a basic web page, promotional posting has been added and Google Adwords Express will now display ads for increased exposure.
Google My Business is a dashboard that allows you to see different kinds of information that relates to how your business is found on Google. Google Plus is a social network that allows you to more closely connect with your online visitors. Most businesses are aware of one or both of these Google tools, but the industry has changed over the years.
This summer might be a good time to set up these services and integrate them with your current online marketing efforts. Start by getting a Google account if you don’t have one, then set up Google My Business to get found by local searchers or Google Plus Page to engage people interested in your type of business or nonprofit.