It’s that time of year when we anticipate renewal and growth after the long winter months. It’s the time we are all in the mood to refresh our yards, give our homes a new coat of paint and give the car a thorough cleaning inside and out. Perhaps then, it’s also time to apply the same philosophy to our business and our marketing because it’s never too late to count the cost of doing business.
Spring time business
For our businesses, it’s a perfect time to purge our accounts and clean up old files on our server our terminals, our laptops and our phones; a good time to renew or update our software and security systems. In sales, it’s a fitting time to clean up our accounts and visit those that have been neglected due to other priorities. It’s time to grow your business by trimming back the old growth from last year. For marketing, it a beneficial time to refresh websites, campaigns, marketing lists and social media.
With focus on small business marketing and design, perhaps your branding needs some new coats of paint or you may want to take a closer look at your taglines. If your brand has an old logo, maybe it’s time to rebrand in order to grab some market attention.
Is your website a little dated? Actually in the marketing world, If your website is 2-3 years old, it‘s really showing its’ age. If you haven’t revised your content recently, then to keep it fresh and current, you may want to take some time to consider updates. From our experience, the hidden backend of your website likely needs the attention. SEO requires constant updates with current key words and phrases as well as Google algorithms changes on a regular bases. Therefore, re-applications and settings should get some attention. Not doing anything can having negative effects such as losing you ranking against your competitors and lowering search results.
Where are your marketing tools? Are you tools up-to-date? If you think websites and SEO change quickly, marketing tools are the winds of change like trends. You need to be on the leading edge to be competitive. Are you still sending out flyers with expensive mailing, little results and no success report analysis? If you can’t measure it you can’t manage it. Are you paying good money for online ads that aren’t working or have poor ROI because you’re not up to date with best practices? Are you relying on email marketing for products when you should be using Google remarketing tools?
Yes, Spring is finally here. To coin a phrase, it’s time to spring into action. Commence cleaning up your business by applying current marketing tools so that your business can flourish.