Many small business owners struggle with technology and to stay current, but the reasons differ. Some owners just want to stick to the tried and true, others worry about the cost and the learning curve and still others fear the future rather than embrace it. Here are a few trends to keep you in the know and reasons why you should consider updating your technology, marketing and tools. Where are you on the technology scale? Are you a 3, 5 or 8 out of 10?
Statistically, only a third of small businesses have a website. Having said that, many websites are still not mobile friendly yet and many are still the old static website designs. How will updating help you business? Nowadays your website needs to be responsive so that it can be viewed on all device sizes. This type of mobile website ranks better with search engines like Google so your business is seen more. Having a new design allows motion and media which keeps viewers more engaged and less likely to move on to other sites. To have a current website today, it can include integrated booking calendars, customer account logins and shopping carts for products and services. These are just a few reasons to make you higher on the technology scale
If you haven’t established an online social media presence, then perhaps it’s time to start a least with a Facebook profile and add a Facebook Page (business). Not sure how? Ask a tech savvy friend or family member to help get you started. Once you’re comfortable with that, add a YouTube channel and upload some videos and a Linkedin professional profile. Furthermore, stick to the common social media and add a twitter, Instagram and Linkedin profiles. Your website and marketing should be integrated to make all your marketing to work together. You could be close to a 6 or seven on that technology scale now!
Are you still sending out flyers and expecting the same results as ten years ago? Today a high percentage of people search online for products and services. With online marketing not only are the results better, but your customers can be targeted and results measured to tweak for further campaigns. Online marketing or digital marketing today includes SEO (website settings to make sure your found), social media marketing reaching out to online followers, Google and Facebook ads and email marketing reaching out to existing customers. Recently, marketing automation for online stores and sales teams are where online marketing is currently. How’s your technology knowledge now?
So you’re still using an office PC tower with older Windows and Microsoft office software and no back ups? Perhaps your phone is a flip phone or a Blackberry? What are current tools of the day and why should you upgrade? Today’s office tools include laptop or tablet with online services containing email, word processing and cloud backup storage. Connected with this technology is a smart phone that allows full sync with your other devices enabling complete remote access to files, emails and file sharing. Today’s current business includes online accounting to allow remote expense adds, quotations, invoicing and payments. Cloud backups and storage are old news, as remote collaborating and video web meetings are now commonplace.
To figure out what works for you, do a little research for current business tools or talk to a few business colleagues asking them what marketing tools works for their business and ask why. Make your small business current today. Become a 9 or 10 and be up-to-date with technology! Make it work the best for your business.