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  • Writer's pictureRon Davidson

Does my business really need video?

Why do you need video for your business or service?

Depending on the demographics, today many viewers like to watch videos and see images over reading articles. From streaming movies, advertising, Facebook posts or Youtube entertainment, videos are where marketing is at these days. Video can be a powerful tool to promote your brand, educate your customers and advertise your products or services.

June 2020 Video Stats

  • 82% of Twitter users watch video content

  • YouTube has over 1 billion users

  • 45% watch an hour of Facebook or YouTube videos per week

  • 500 million hours of videos are watched on YouTube daily

  • More videos are uploaded in 30 days than television networks in 30 years

  • 87% of online marketers use video content

What applications can you use videos for?

Overall, video creation can be used for promotions, advertising and education. Educational videos are great to teach your potential customers/clients about your products or services and they can even add to your website to rent or sell. Many of these videos can be created in your home office or a studio without incorporating outside live video. Even streaming or recording from your desk with your slideshows, video and voice narrations are great when you can't get out. Recently under current restrictions, we have been using stock video and images to create promotional videos of high quality in our studio.

How do you acquire an audience?

Your videos can be posted on social media pages to reach an audience organically via your followers or influencers, can be more targeted on YouTube by making simple search settings or by using targeted advertising through finding the right audience, the best locations, correct demographics and proper time of day with YouTube pay per click ads.

In sum, video to promote your small business today is a MUST for acquiring at least organic posting for your branding and for interest in your product or service. Paying for either Facebook or Google (YouTube) ads can provide more immediate results.

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